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Would you like to use The Awra Amba Experience with your students? Get in touch at



Would you like to organise a screening of The Awra Amba Experience? Get in touch with us on




Where is Awra Amba?

Awra Amba is located in the rural part of the Amhara region of Ethiopia, 65km north of Bahir Dar in Woji Kebele. It is a small village (17,5 hectares) with around 500 inhabitants currently living there.

How is the Awra Amba community involved?

The idea for this project was triggered in 2010 after a series of creative meetings between the filmmaking team and the Awra Amba community on how to best tell their story to the the world. The Awra Amba Community wishes to share their tales, expertise and innovations through visual media and to open a dialogue with individuals and communities around the world, interested in making positive change. Our aim is to enable Awra Amba to create these connections, to provide a platform for knowledge-exchange and to build an international network of global, local change-makers, wishing to foster a culture of co-creation and social innovation.

Where can I find out more?

This website aims to give a clear picture of Awra Amba’s story, and how it is told in an interactive documentary. On our education page, you can find out more about how teachers and schools can use the documentary in teaching. There are also many resources available online, including films we have produced, news reports and academic research about the Awra Amba Community.

Why an interactive documentary?

Having spent several months in Awra Amba, we realised that Awra Amba’s story is hugely important and multi-faceted, and that it simply could not be told in a traditional, linear film. The best way to understand what Awra Amba is about is to visit them. This being out of bounds for many people, we have carefully crafted an immersive aesthetic and soundscape, that evokes the feeling of being there in person.  We have worked together with the Community to build a space where people can experience their fascinating stories and draw inspiration and concrete solutions to make change in their own communities.

An interactive format allows for free exploration, making it a perfect way for people to learn. All the stories within The Awra Amba Experience are designed to spark conversations, making it an ideal tool for educators, researchers and activists. We believe that The Awra Amba Experience has the power to engage, inspire and mobilise students and change-makers around the world.

Who is behind the project?

The Awra Amba Experience is a creative collaboration between The Awra Amba Community and Lyfta (formerly Write This Down). The digital experience was made by a team of professional filmmakers, designers, illustrators, web developers, musicians, educators, sound designers and translators from several countries.

How can I get involved?

Share the website and trailer with your friends, family and colleagues. Follow us on Facebook and Twitter and share the news about Awra Amba in your social networks. If you ever get the chance to visit Awra Amba, make sure to buy one of their beautiful textile products to support them!